AI Agent Performance Analytics for RE Brokers

Follow Up Boss gives managing brokers the one metric that matters most: how fast are your agents responding to leads? The Team Leaderboard shows response times, connection rates, and conversion rates for every agent on your team, updated in real time.

Key analytics: Speed-to-lead by agent (first call, text, email), lead conversion rate by agent and by source, pipeline value per agent, stale lead alerts (leads with no activity in X days), and source ROI (which lead sources produce closings vs. which waste money). The AI scores every lead, so you can see which agents are sitting on hot leads and which are chasing cold ones.

Why brokers choose it: Accountability without micromanagement. You don’t need to ask agents “did you follow up with that lead?” — the dashboard shows you. Agents who know they’re being measured respond faster. Teams that implement FUB’s speed-to-lead tracking typically see response times drop from hours to minutes within the first month.

Pricing: Grow plan ($69/user/month) includes basic reporting. Pro plan ($99/user/month) unlocks the Team Leaderboard, advanced analytics, and calling features. Platform plan ($139/user/month) adds everything.

Sisu is a dedicated analytics and accountability platform built specifically for real estate teams and brokerages. Unlike CRM-based analytics (which track lead activity), Sisu tracks the full agent performance lifecycle: appointments set, listings taken, contracts written, and deals closed.

Key analytics: Agent scorecards with weekly/monthly goals, conversion rates at every pipeline stage (lead → appointment → listing → contract → closing), dollar-per-lead and cost-per-acquisition by source, team comparison dashboards, and coaching alerts when an agent’s numbers drop below benchmarks. The AI identifies patterns — like an agent who sets plenty of appointments but can’t convert listings — and flags specific coaching opportunities.

Why brokers choose it: Sisu fills the gap between your CRM and your spreadsheets. Most teams track agent performance in Excel or Google Sheets, which means someone is manually entering data and the reports are always out of date. Sisu pulls data from your CRM automatically and presents it in real-time dashboards designed for the weekly team meeting. You walk in knowing exactly who’s on track and who needs help.

Pricing: Team plans start at $199/month. Brokerage plans with multi-office support run higher with custom pricing. Per-agent costs decrease as team size grows.

kvCORE includes agent performance analytics as part of its all-in-one platform. Because kvCORE handles the CRM, website, lead generation, and marketing, it captures data across the entire funnel without requiring integrations.

Key analytics: Agent activity scores (logins, calls made, emails sent, texts sent), lead response times, conversion rates by source and by agent, website engagement per lead, and marketing campaign performance by agent. The platform-level view shows which agents are actively using the system and which have gone dormant — a leading indicator of disengagement.

Why brokers choose it: No extra tool to buy or integrate. If your brokerage runs on kvCORE, the analytics are already there. The flat-rate pricing means analytics for 25 agents costs the same as analytics for 15 agents. For brokerages that want simplicity over depth, kvCORE’s built-in reporting covers the essentials without adding another subscription.

Pricing: Team plans start around $499/month. Analytics are included — no separate tier or add-on. Brokerage plans scale with custom pricing.

Lofty (formerly Chime) combines a CRM, IDX website, and AI assistant with team performance dashboards. The analytics focus on comparing agents against each other — conversion rates, response times, deal pipeline, and revenue.

Key analytics: Agent-vs-agent comparison views, conversion funnel by agent (leads → contacts → appointments → closings), revenue per agent, response time tracking, and AI-powered insights that flag when an agent’s performance trends downward. The system suggests which agents should receive more leads based on their current conversion capacity.

Why brokers choose it: The agent comparison view is the most visual in this category. You see agents ranked side-by-side with clear metrics, making it easy to identify who’s thriving and who’s struggling in one glance. The AI assistant adds context — not just “Agent X has a low conversion rate” but “Agent X has responded to 60% fewer leads this month than last month.”

Pricing: Team plans start around $449/month with flat pricing. Enterprise plans for larger brokerages with custom support and reporting.

Moxi Works’ Broker Metrics platform is built for large brokerages and franchises that need to track hundreds of agents across multiple offices. It goes beyond activity tracking into predictive analytics — forecasting which agents will hit their targets and which are at risk of underperforming or leaving the brokerage.

Key analytics: Agent production forecasting, market share analysis by geography and price point, recruiting analytics (identify high-performing agents at competing brokerages), retention risk scoring (agents showing signs of disengagement), and office-vs-office comparison for multi-location brokerages. The MLS integration means you see actual transaction data, not just CRM activity.

Why brokers choose it: If you manage 100+ agents, the CRM-level analytics from Follow Up Boss or kvCORE aren’t enough. You need brokerage-level intelligence: which offices are growing, which market segments are you winning, which agents should you recruit, and which are about to leave. Moxi Works operates at that strategic level.

Pricing: Custom pricing based on agent count and MLS integrations. Typically used by brokerages with 100+ agents. Contact Moxi Works for a quote.