AI Recruiting & Training Tools for Brokerages

Recruiting is the hardest part of running a brokerage. You spend weeks courting a producing agent, only to lose them to a competing broker with a better value proposition. Then you spend months training a new licensee who may leave in their first year — the industry’s first-year attrition rate sits near 80%.

AI tools attack both problems. On the recruiting side, they identify agents likely to switch brokerages, automate outreach sequences, and score candidates based on production data. On the training side, they provide AI-powered coaching, role-play simulations, and performance dashboards that tell you which agents need help before they quit.

This is not a category where most brokers are looking yet. That is the opportunity. The broker who automates recruiting and training now builds a compounding advantage: better agents, lower attrition, and a reputation as the brokerage that actually develops its people.

Quick Comparison

The Best AI Tools for Real Estate Brokerages

Relitix XPress mines MLS data to build production profiles of every agent in your market. You can see who is closing deals, who has slowed down (a sign they might be unhappy), and who just joined a competing brokerage. The platform scores agents based on production trends, transaction types, and listing-to-close ratios.

Why it matters for recruiting: Cold-calling random agents from your board roster is a waste of time. Relitix tells you which agents are worth recruiting and when they might be receptive. An agent whose production dropped 30% in the last quarter is more likely to take your call than one who just had their best year. Data-driven targeting converts better than spray-and-pray.

The limitation: Relitix is strictly a recruiting intelligence tool. It does not coach, train, or manage agents after they join. You need separate tools for those workflows.

MaverickRE records and analyzes your agents’ phone calls using AI. After each call, it generates a coaching summary: what the agent did well, where they stumbled, and specific phrases they could use next time. For new agents who are terrified of the phone, the role-play simulator lets them practice cold calls, listing pitches, and objection handling against an AI that responds like a real prospect.

Why it matters for retention: Agents leave brokerages when they feel unsupported. A managing broker with 30 agents cannot sit in on every call and provide coaching. MaverickRE scales coaching — every agent gets feedback on every call, not just the one call per month you happen to listen to. The skill development tracking shows you which agents are improving and which are stuck, so you can focus your personal coaching time where it matters most.

Lofty (formerly Chime) is an all-in-one platform that handles CRM, websites, lead generation, and AI-powered follow-up. For brokerages, the platform mode provides admin dashboards, agent performance tracking, lead distribution, and standardized workflows across your entire team.

Why it matters for operations: Instead of stitching together five different tools and hoping they integrate, Lofty provides one system for everything. New agents get onboarded into a platform that already has leads flowing, follow-up sequences running, and training resources embedded. The AI assistant handles initial lead response, so new agents don’t lose leads while they’re learning the ropes.

raia LaunchPad focuses on the first 90 days of a new agent’s career — the period where most attrition happens. The platform provides structured training modules covering prospecting, CRM setup, first transaction walkthroughs, and market knowledge. AI generates practice scenarios based on your local market: “A seller in [your market] with [realistic property details] asks you about pricing. How do you respond?”

Why it matters: Most brokerages hand new agents a desk and say “go prospect.” LaunchPad gives them a structured path that reduces the overwhelm and increases the odds they close their first deal.

Sisu tracks every transaction in your brokerage from lead to close. The dashboards show GCI per agent, conversion rates, average days to close, and pipeline value. Automated alerts flag agents whose numbers are dropping before you would notice in a spreadsheet. The leaderboard feature creates healthy competition — agents see where they rank and what their peers are closing.

Why it matters for managing brokers: You cannot manage what you cannot measure. Sisu gives you the data to identify struggling agents early, have data-driven coaching conversations, and prove your brokerage’s value proposition to recruiting targets (“Our agents average X transactions in their first year because we actually track and support their pipeline”).

BrokerKit is a CRM designed exclusively for recruiting real estate agents. It manages your recruiting pipeline the same way a sales CRM manages leads: contact records, drip sequences, follow-up reminders, and conversion tracking. When you meet a potential recruit at a board event, they go into BrokerKit. The system nurtures them with automated emails about your value proposition, commission structure, and culture until they are ready for a meeting.

Why it matters: Most brokers track recruiting in a spreadsheet or their head. BrokerKit ensures no recruiting conversation falls through the cracks and provides data on which recruiting activities actually produce hires.

Feature Comparison

Feature	Relitix	MaverickRE	Lofty	raia	Sisu	BrokerKit
Agent recruiting	Yes	No	No	No	No	Yes
AI coaching	No	Yes	Partial	Yes	No	No
Call analysis	No	Yes	No	No	No	No
Onboarding	No	No	Yes	Yes	No	No
Performance tracking	Yes (market)	Yes (calls)	Yes	Yes	Yes	No
Transaction management	No	No	Yes	No	Yes	No
Best for	Finding recruits	Developing agents	Everything	New agents	KPI tracking	Recruiting pipeline

Pricing Comparison

Tool	Starting Price	Per-Agent Cost	Free Trial
Relitix XPress	$199/mo	Included	Demo only
MaverickRE	$99/agent/mo	$99/agent	14 days
Lofty AOS	$449/mo	Varies by tier	Demo only
raia LaunchPad	$149/mo	Included (up to 10)	30 days
Sisu	$199/mo	~$15/agent add-on	14 days
BrokerKit	$149/mo	Included	14 days

Which Tool Should You Pick?

Brokerage focused on growth through recruiting: Relitix (identify targets) + BrokerKit (nurture and convert). This pair covers the full recruiting pipeline.

Brokerage with high new-agent attrition: raia LaunchPad (structured onboarding) + MaverickRE (ongoing coaching). Invest in the first 90 days where most agents quit.

Small brokerage wanting one platform: Lofty AOS. Higher upfront cost, but eliminates the tool fragmentation that plagues growing teams.

Brokerage that needs accountability and measurement: Sisu. The performance dashboards and leaderboards drive behavior change across your entire roster.

Best combination for a 20+ agent brokerage: Relitix + BrokerKit + Sisu. Recruit with data, nurture with drips, manage with KPIs.

Related

• Best AI Tools for RE Team Leaders — Tools for managing real estate teams
• AI Agent Performance Analytics — Deeper dive on performance tracking
• Best AI CRM for Real Estate Agents — CRM options for individual agents and teams