Follow Up Boss Pricing: All Plans Compared

Follow Up Boss is the most popular standalone CRM in real estate. Over 40,000 agents and teams use it. But pricing isn’t straightforward — there are three plans, per-user costs, add-on charges for the dialer, and discounts for annual billing that make the real cost hard to figure out from the website alone.

Here’s every plan, what you actually get, and which one to pick based on your team size.

Plan Comparison

Grow Plan ($58-$69/user/month)

The Grow plan is what most solo agents and small partnerships use. You get the core Follow Up Boss experience: contact management, email/text tracking, a mobile app, and two lead source integrations.

What’s included:

• Unlimited contacts
• Email and text message tracking
• 2 lead source integrations (e.g., Zillow + your website)
• Basic action plans (automated follow-up sequences)
• Round-robin lead routing
• Mobile app (iOS and Android)
• Basic reporting dashboard
• 14-day free trial

What’s missing:

• Advanced lead routing (you can’t route by zip code, price range, or lead source)
• Website pixel tracking (you can’t see which contacts visit your website)
• Team leaderboard and accountability tools
• Only 2 lead sources — most active agents pull from 3-5

Cost for a solo agent:

• Monthly billing: $69/month ($828/year)
• Annual billing: $58/month ($696/year)
• Savings with annual: $132/year

Pro Plan ($416-$499/month for 10 users)

The Pro plan is built for teams. It includes everything in Grow plus unlimited lead source integrations, advanced lead routing, website pixel tracking, and team management tools. The pricing switches from per-user to a flat rate for 10 users.

What’s added over Grow:

• Unlimited lead source integrations
• Smart lead routing (by zip code, price range, lead source, agent performance)
• Website pixel tracking (see which leads visit your website and what they look at)
• Team leaderboard with activity metrics
• Advanced action plans with branching logic
• Priority support

Cost breakdown:

• Monthly billing: $499/month for up to 10 users ($49.90 per user)
• Annual billing: $416/month ($41.60 per user)
• Additional users: $49/user/month
• Per-user cost drops significantly vs. Grow — a 5-person team pays $499/month on Pro vs. $345/month on Grow ($69 x 5), but Pro includes features Grow doesn’t have

When Pro makes sense:

• You have 3+ agents and need lead routing beyond simple round-robin
• You pull leads from 3+ sources (Zillow, Realtor.com, Google, your website, open houses)
• You want to track which leads visit your website after receiving emails
• You need team accountability dashboards

Team Size	Grow Cost (monthly)	Pro Cost (monthly)	Better Value
1 agent	$69	$499	Grow
3 agents	$207	$499	Grow (unless you need routing)
5 agents	$345	$499	Pro (better features)
10 agents	$690	$499	Pro
15 agents	$1,035	$748 ($499 + 5×$49)	Pro

Platform Plan ($833-$1,000/month for 30 users)

The Platform plan is for brokerages. It includes everything in Pro plus the phone dialer (no add-on cost), API access for custom integrations, and capacity for 30 users.

What’s added over Pro:

• Phone dialer included (saves $39/user/month)
• API access for custom integrations with your MLS, accounting, or marketing tools
• 30 users included (additional at $49/user/month)
• Custom lead routing rules
• Full analytics suite
• Dedicated account manager

Cost breakdown:

• Monthly billing: $1,000/month for up to 30 users ($33.33 per user)
• Annual billing: $833/month ($27.77 per user)
• Additional users: $49/user/month

When Platform makes sense:

• You manage 20+ agents
• You want the dialer included (saves $780-$1,170/month for 20-30 agents)
• You need API integrations with your brokerage systems
• You want dedicated support from Follow Up Boss

Add-On: Phone Dialer

The Follow Up Boss dialer is an add-on for Grow and Pro plans. Platform includes it.

Dialer Feature	Details
Cost	$39/user/month
Includes	Click-to-call, call recording, voicemail drop, local presence dialing
Local presence	Calls display a local area code to increase answer rates
Voicemail drop	Pre-record a message, drop it in one click instead of waiting for the beep
Call recording	All calls recorded and logged in the contact timeline

Is it worth it? If you make 20+ calls per day, yes. The local presence dialing alone increases answer rates by 40-60% compared to calling from an unknown number. If you make fewer than 10 calls per day, use your phone and manually log calls.

Dialer cost by team size:

Team Size	Dialer Cost (monthly)	Plan	Total with Dialer
1 agent	$39	Grow $69	$108/mo
5 agents	$195	Pro $499	$694/mo
10 agents	$390	Pro $499	$889/mo
20 agents	$780	Platform $1,000	$1,000/mo (included)

At 20+ agents, Platform saves money because the dialer is included.

Follow Up Boss vs. Competitors on Price

What you’re paying for: Follow Up Boss is more expensive than LionDesk ($25/mo) and comparable to kvCORE ($499/mo for teams) or Lofty ($449/mo). The difference is specialization. FUB focuses entirely on contact management, lead routing, and follow-up automation. kvCORE and Lofty bundle CRM with websites, lead generation, and marketing tools. If you want just a CRM — the best standalone CRM — Follow Up Boss is the category leader. If you want an all-in-one platform, kvCORE or Lofty may be better value.

Hidden Costs to Know About

Item	Cost	Notes
ISA/lender seats	Same per-user rate	ISAs and lenders count as full users
Data migration	Free	FUB imports from most CRMs
Training	Free	Online academy + live webinars
Phone number porting	Free	Bring your existing number
Cancellation	No fee	Month-to-month; annual plans refunded pro-rata
Zillow integration	No markup	Zillow leads flow in automatically
Overages	None	No per-email or per-text charges

Which Plan Should You Choose?

Your Situation	Recommended Plan	Monthly Cost
Solo agent, starting out	Grow (annual billing)	$58/mo
Solo agent, heavy caller	Grow + Dialer	$108/mo
Team of 3-5, basic needs	Grow (per user)	$174-$345/mo
Team of 5-10, need routing	Pro (annual billing)	$416/mo
Team of 10-20, need dialer	Pro + Dialer	$889-$1,279/mo
Brokerage 20+ agents	Platform (annual billing)	$833/mo

Getting Started

1. Start the 14-day free trial — no credit card required
2. Import your contacts from your current CRM, spreadsheet, or phone
3. Connect your lead sources (Zillow, Realtor.com, website forms)
4. Set up one action plan — a 5-email sequence for new leads
5. Install the mobile app and enable push notifications
6. Try the Grow plan first — upgrade to Pro only when you need advanced routing or pixel tracking

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• What Is a CRM in Real Estate? — CRM basics for beginners
• Best Free Real Estate CRM Tools — free alternatives
• AI Email Drip Campaigns — email automation comparison