kvCORE Pricing: Plans, Costs & What You Pay
kvCORE pricing breakdown for agents, teams, and brokerages. Monthly costs, setup fees, add-ons, and whether the platform is worth it compared to alternatives.
kvCORE is an all-in-one real estate platform that bundles CRM, IDX website, lead generation, marketing automation, and transaction management. It is built by Inside Real Estate and powers some of the largest brokerages in the country, including eXp Realty and Realty ONE Group.
The platform is powerful but pricing is deliberately opaque. kvCORE does not publish prices on its website — you have to request a demo to get a quote. This guide breaks down what agents, teams, and brokerages actually pay based on publicly available data and reported user experiences.
kvCORE Pricing Tiers
kvCORE offers three main pricing levels. Exact prices vary based on your MLS, market, team size, and negotiation. These are typical ranges reported by current users.
| Plan | Target User | Monthly Cost | Setup Fee | Contract |
|---|---|---|---|---|
| kvCORE Solo | Individual agents | $299-499/mo | $500-1,000 | 12 months |
| kvCORE Team | Teams of 2-25 agents | $499-1,200/mo | $1,000-2,000 | 12 months |
| kvCORE Brokerage | Brokerages 25+ agents | $1,200-3,000+/mo | $2,000-5,000 | 12-24 months |
| kvCORE (via brokerage) | Agents at participating brokerages | $0 (brokerage-provided) | $0 | None |
Many large brokerages (eXp Realty, Realty ONE Group, United Real Estate) include kvCORE as part of their agent technology package at no additional cost. If you are considering kvCORE, check whether your brokerage already provides it before buying a solo license.
What Each Plan Includes
kvCORE Solo ($299-499/month)
The solo plan gives individual agents the full platform — CRM, IDX website, landing pages, automated campaigns, and basic lead generation tools.
| Feature | Included |
|---|---|
| CRM with AI lead scoring | Yes |
| IDX website | Yes (1 site) |
| Landing pages | Yes |
| Email & text automation | Yes |
| Social media posting | Yes |
| Listing alerts | Yes |
| Property valuations | Yes |
| Dialer | Add-on ($50-100/mo) |
| PPC management (Marketplace) | Add-on (varies) |
| Premium support | Add-on |
kvCORE Team ($499-1,200/month)
Team plans add agent management, lead routing, accountability dashboards, and team-level reporting. Per-agent cost drops significantly as team size increases — a team of 10 might pay $800/month, which is $80/agent.
kvCORE Brokerage ($1,200-3,000+/month)
Brokerage plans include all team features plus office management, company-wide reporting, custom branding, and API access. Pricing scales with agent count. Large brokerages negotiate custom contracts.
Hidden Costs and Add-Ons
The base subscription is not the full cost. Most kvCORE users end up spending more than the published price once they add essential features.
| Add-On | Monthly Cost | What It Does | Worth It? |
|---|---|---|---|
| Marketplace (PPC leads) | $250-1,000+/mo | Google/Facebook ads managed by kvCORE | Mixed — results vary by market |
| Smart Number (dialer) | $50-100/mo | Click-to-call with recording | Yes, if you do phone prospecting |
| Premium support | $50-100/mo | Priority support + onboarding | Yes, for first 3 months |
| Additional IDX sites | $50-100/mo per site | Separate websites for niches/areas | Rarely needed for solo agents |
| Data boost | Varies | Enhanced contact data enrichment | Depends on lead volume |
kvCORE’s Marketplace runs Google and Facebook ads on your behalf. The minimum spend is $250/month, and results depend heavily on your market. Some agents report excellent ROI; others report paying $15-25 per lead with low conversion rates. Start with the minimum budget for 90 days before scaling up.
kvCORE vs Competitors: Price Comparison
How does kvCORE’s pricing compare to standalone CRMs and competing all-in-one platforms?
| Tool | Monthly Cost | CRM | IDX Website | Marketing Automation | Lead Gen Tools | Setup Fee |
|---|---|---|---|---|---|---|
| kvCORE | $299-499 (solo) | ✓ | ✓ | ✓ | ✓ | $500-1,000 |
| Follow Up Boss | $69-499 | ✓ | ✗ | Basic | ✗ | $0 |
| Sierra Interactive | $399-699 | ✓ | ✓ | ✓ | ✓ | $500-1,000 |
| LionDesk | $25-99 | ✓ | ✗ | ✓ | ✗ | $0 |
The value calculation: kvCORE costs more than standalone CRMs like Follow Up Boss ($69-499/mo) or LionDesk ($25-99/mo), but it replaces multiple tools. If you would otherwise pay $69/mo for a CRM, $100/mo for an IDX site, and $50/mo for email automation, kvCORE’s $299/mo solo plan covers all three.
Who Should Use kvCORE
Good fit:
- Agents at brokerages that provide kvCORE for free (no-brainer — use it)
- Teams of 5-25 agents who need a unified platform
- Agents spending $400+/month across separate CRM, website, and marketing tools
- High-volume agents who want AI lead scoring and automated follow-up
Poor fit:
- New agents with fewer than 10 contacts in their database (use a free CRM first)
- Agents who only need a CRM without website or marketing automation
- Budget-conscious agents — $299/mo is steep for agents closing fewer than 6 transactions per year
- Agents who want maximum integration flexibility (Follow Up Boss has 250+ integrations vs kvCORE’s closed ecosystem)
Contract and Cancellation
kvCORE typically requires a 12-month commitment with auto-renewal. Key contract details to negotiate:
| Term | Standard | What to Negotiate |
|---|---|---|
| Contract length | 12 months | Ask for month-to-month after year 1 |
| Cancellation notice | 30-60 days before renewal | Get 90-day notice in writing |
| Data export | Limited | Request full contact export clause |
| Setup fee | $500-1,000 | Often waived for teams of 5+ |
| Price lock | No guarantee | Ask for 12-month price lock |
Some users report difficulty exporting their full contact database after cancellation. Before signing, confirm in writing that you can export all contacts, notes, and communication history if you leave.
Is kvCORE Worth It?
The math depends on three variables: your transaction volume, what tools you would otherwise use, and whether your brokerage provides it for free.
| Scenario | Verdict |
|---|---|
| Brokerage provides kvCORE free | Use it — no downside |
| You close 12+ transactions/year and need CRM + website + marketing | Worth it at $299-399/mo (replaces $300+ in separate tools) |
| You close 6-12 transactions/year | Marginal — calculate whether the all-in-one value justifies the cost |
| You close fewer than 6/year | Too expensive — use LionDesk ($25/mo) or a free CRM |
Related Resources
- Follow Up Boss vs kvCORE: Which CRM Fits Your Business? — head-to-head comparison
- Best AI CRM for Real Estate Agents (2026) — full CRM roundup
- kvCORE Review (2026) — features, AI tools, and verdict
- What Is a CRM in Real Estate? — CRM fundamentals
Related Articles
Keller Williams Command Review (2026)
Keller Williams Command review for real estate agents. CRM, SmartPlans, Designs, lead routing, marketing tools, monthly tech fee costs, and honest verdict.
LionDesk CRM Review: Features and Pricing
LionDesk CRM review for agents. AI lead follow-up, video texting, pricing plans, drip campaigns, and how it compares to Follow Up Boss and kvCORE.
Follow Up Boss vs kvCORE: Which CRM Fits Your Business?
Follow Up Boss vs kvCORE: which AI-powered CRM wins for real estate agents? We compare pricing, lead routing, integrations, and smart automations in depth.
Get Weekly AI Tool Picks for Real Estate
One email per week. The best new AI tools and workflows for your real estate business. No spam.