Real Estate Email Templates: 25+ Scripts

The average real estate agent sends 50-100 emails per week but writes each one from scratch. That is 3-5 hours wasted weekly on emails that follow the same patterns. Templates cut that to minutes while maintaining the personal touch that clients expect.

These templates are ready to customize with your name, market, and client details. Every template follows one rule: lead with value, not a sales pitch.

Template Categories at a Glance

Category	Templates	When to Use
New lead response	4	Within 5 minutes of receiving a lead
Follow-up sequences	5	1-14 days after first contact
Listing presentation	3	Before and after listing appointments
Open house	3	Before, during, and after open houses
Under contract	3	Offer to closing
Past client nurture	4	Ongoing relationship building
Referral requests	3	After closing and at milestones

New Lead Response Templates

Template 1: Website/Portal Lead (Buyer)

Subject: [Property Address] — Here is what you need to know

Body: Hi [First Name],

I saw you were looking at [property address] on [source — Zillow, your website, etc.]. Good choice — that [neighborhood] area has been getting a lot of attention from buyers.

Here are a few things the listing does not mention:

• [Specific detail about the area — school rating, walkability, recent sales]
• [Something about the property — days on market, price history, comparable sales]

Would you like to see it in person? I have availability [two specific times]. If those do not work, let me know what does.

[Your Name] [Phone]

---

Template 2: Seller Inquiry

Subject: Your home at [address/area] — quick market snapshot

Body: Hi [First Name],

Thanks for reaching out about selling your home in [neighborhood/area]. Here is a quick snapshot of your market right now:

• Average sale price in [neighborhood]: $[amount]
• Average days on market: [number]
• Homes sold in the last 30 days: [number]

These numbers shift every month, so I would be happy to run a full CMA for your specific property — no obligation. It takes about 15 minutes and gives you a realistic price range based on recent comparable sales.

Would [day/time] work for a quick call to discuss?

[Your Name] [Phone]

---

Template 3: Open House Lead Follow-Up

Subject: Great meeting you at [address] yesterday

Body: Hi [First Name],

It was great meeting you at the open house at [address] on [day]. Thanks for stopping by.

You mentioned you were interested in [specific thing they mentioned — the backyard, the school district, the kitchen layout]. I pulled a few listings with similar features in the area:

1. [Address 1] — $[price], [key feature]
2. [Address 2] — $[price], [key feature]
3. [Address 3] — $[price], [key feature]

Would you like to tour any of these? I can set up showings as early as [day].

[Your Name] [Phone]

---

Template 4: Referral Lead Introduction

Subject: [Referrer name] suggested I reach out

Body: Hi [First Name],

[Referrer name] mentioned you are [looking to buy/thinking about selling] in [area] and thought I could help. I have been working with buyers and sellers in [area] for [number] years and helped [Referrer name] [buy/sell] their home at [address/area] last [timeframe].

I would love to learn more about what you are looking for. Do you have 10 minutes for a quick call this [day] or [day]?

No pressure at all — just happy to answer questions and share what I know about the market.

[Your Name] [Phone]

Follow-Up Sequence Templates

Template 5: First Follow-Up (Day 2 — No Response)

Subject: Re: [Original subject line]

Body: Hi [First Name],

Just checking in — I sent some information about [property/area] a couple days ago. I know things get busy.

If you are still interested, I am happy to:

• Send you new listings as they hit the market
• Run a market analysis for your area
• Set up a no-pressure call to answer questions

What would be most helpful?

[Your Name]

---

Template 6: Second Follow-Up (Day 5 — No Response)

Subject: [Area] market update — thought of you

Body: Hi [First Name],

Quick market update for [area]: [number] new homes hit the market this week, and [number] went under contract. The average list-to-sale price ratio is [percentage]%, meaning homes are selling [above/below/at] asking price.

I am tracking this market closely. If you want me to flag properties that match what you are looking for, just reply with your must-haves and I will set up a custom search.

[Your Name]

---

Template 7: Final Follow-Up (Day 14 — No Response)

Subject: Should I keep your search active?

Body: Hi [First Name],

I have been sending listings in [area] but have not heard back — totally fine. I do not want to clutter your inbox if the timing is not right.

I will pause your search alerts for now. Whenever you are ready — whether that is next month or next year — just reply to this email and I will pick right back up.

Wishing you the best.

[Your Name]

---

Template 8: Warm Lead Re-Engagement (60-90 Days Cold)

Subject: [Area] market has changed since we last talked

Body: Hi [First Name],

We spoke back in [month] about [buying/selling] in [area]. A lot has changed since then:

• [Market shift 1 — rates moved, inventory changed, prices shifted]
• [Market shift 2]
• [New opportunity — neighborhood development, new listings, price drops]

If your timeline has moved up (or if you are waiting for the right moment), I would be happy to update you on where things stand. A 10-minute call would cover it.

[Your Name]

---

Template 9: After Showing — No Feedback Yet

Subject: What did you think of [address]?

Body: Hi [First Name],

I wanted to get your thoughts on [address] while it is still fresh. Here is what stood out to me:

Pros: [2-3 specific positives — location, layout, price relative to market] Considerations: [1-2 honest observations — deferred maintenance, HOA, busy street]

Is this the direction you want to keep looking, or should we adjust our search? I have a few other options that might fit better based on what you mentioned at the showing.

[Your Name]

Listing Presentation Templates

Template 10: Pre-Listing Appointment Confirmation

Subject: Confirmed: listing appointment [day] at [time]

Body: Hi [First Name],

Confirming our meeting on [day] at [time] at your home at [address]. I will bring:

• A full CMA with comparable sales from the last 90 days
• My recommended pricing strategy
• A marketing plan specific to your property
• Timeline and next steps if you decide to list

The appointment typically takes 45-60 minutes. If you have questions before then, feel free to text or call me at [phone].

Looking forward to it.

[Your Name]

---

Template 11: Post-Listing Appointment (They Did Not Sign)

Subject: Your CMA and marketing plan — [address]

Body: Hi [First Name],

Thank you for your time today. Attached is the CMA we discussed, along with the marketing plan for [address].

Key takeaways from our conversation:

• Recommended list price: $[amount] (based on [number] comparable sales)
• Estimated days on market at that price: [number]
• Net proceeds estimate: $[amount] after commission and closing costs

Take whatever time you need to review. If you have questions or want to discuss further, I am available by phone or text anytime.

[Your Name]

---

Template 12: Active Listing — Weekly Seller Update

Subject: Weekly update: [address] — Week [number]

Body: Hi [First Name],

Here is your weekly update for [address]:

Metric	This Week
Online views (Zillow/MLS)	[number]
Showings	[number]
Open house visitors	[number]
Feedback from showings	[summary]
Price changes in your neighborhood	[summary]

Next steps: [What you are doing this week — new photos, price adjustment discussion, open house planned, targeted marketing]

Questions? Call or text anytime.

[Your Name]

Open House Templates

Template 13: Open House Invitation (Neighborhood)

Subject: Open house this [day] — [address]

Body: Hi [First Name],

I am hosting an open house at [address] this [day] from [time] to [time]. Even if you are not looking to move, you are welcome to stop by — it is a great way to see what homes in your neighborhood are selling for.

Property highlights:

• [Bedrooms/bathrooms], [sq ft]
• [Key feature 1]
• [Key feature 2]
• Listed at $[price]

Hope to see you there.

[Your Name] [Phone]

---

Template 14: Open House Follow-Up (Visited, No Agent)

Subject: Thanks for visiting [address] — a few listings you might like

Body: Hi [First Name],

Great meeting you at the open house on [day]. You mentioned you are looking for [what they said — more space, better schools, move-in ready].

I found a few listings that might be a fit:

1. [Address] — $[price], [beds]/[baths], [key feature]. [Link]
2. [Address] — $[price], [beds]/[baths], [key feature]. [Link]

Want to schedule a showing? I have openings [two specific times].

[Your Name] [Phone]

---

Template 15: Open House Follow-Up (Visited, Has Agent)

Subject: Thanks for stopping by [address]

Body: Hi [First Name],

Thanks for visiting the open house at [address]. I hope you found it helpful for your search.

Since you are working with another agent, I have shared your feedback with the listing. If you or your agent have questions about the property, feel free to reach out.

Best of luck with your home search.

[Your Name]

Under Contract Templates

Template 16: Offer Accepted — Buyer

Subject: Congratulations — your offer on [address] was accepted

Body: Hi [First Name],

Great news — the seller accepted your offer on [address] at $[price]. Here is what happens next:

Step	Deadline	Status
Earnest money deposit	[date]	Action needed
Home inspection	[date]	I will schedule this week
Appraisal	[date]	Lender orders after inspection
Loan approval	[date]	Lender managing
Final walkthrough	[date - 1 day before closing]	We will schedule
Closing	[date]	Title company coordinating

Your next step: Send the earnest money deposit of $[amount] to [title company] by [date]. I will send wiring instructions separately.

Congratulations. I will guide you through every step from here to the keys.

[Your Name]

---

Template 17: Inspection Results — Buyer

Subject: Inspection results for [address] — here is my recommendation

Body: Hi [First Name],

The home inspection is complete. Here is the summary:

Major items (we should negotiate):

• [Item 1 — estimated cost to fix]
• [Item 2 — estimated cost to fix]

Minor items (cosmetic or routine maintenance):

• [Item 1]
• [Item 2]

My recommendation: Request the seller [repair/credit/price reduction] for the major items totaling approximately $[amount]. The minor items are normal wear and can be addressed after closing.

I will draft the repair request for your review. Can we discuss on a quick call [day/time]?

[Your Name]

---

Template 18: Closing Prep — Buyer

Subject: Closing day checklist — [address] on [date]

Body: Hi [First Name],

Your closing is scheduled for [date] at [time] at [location]. Here is what to bring:

• Government-issued photo ID (driver’s license or passport)
• Cashier’s check or wire confirmation for $[amount] (closing costs)
• Proof of homeowner’s insurance (I can help find providers if needed)
• Any additional documents your lender requested

The signing takes about 45-60 minutes. After that, you get the keys.

If anything comes up before then, call or text me at [phone].

Almost there.

[Your Name]

Past Client Nurture Templates

Template 19: 90-Day Check-In

Subject: How is the new home?

Body: Hi [First Name],

It has been about 90 days since you closed on [address]. How are you settling in? Is everything working the way it should?

If anything comes up — a plumber recommendation, questions about your property taxes, HOA issues — I am always happy to help, even though the transaction is done.

Hope you are loving the new place.

[Your Name]

---

Template 20: One-Year Anniversary

Subject: Happy home anniversary

Body: Hi [First Name],

One year ago today, you closed on [address]. Time flies.

Your home has likely changed in value since then. Based on recent sales in [neighborhood], homes like yours are selling for approximately $[current estimate]. That is a [increase/decrease] of roughly $[amount] from your purchase price. You can get a quick ballpark from an automated valuation model, but a full CMA is more accurate for your specific property.

If you are curious about a detailed valuation, I am happy to run a full CMA — no cost, no obligation.

Here is to many more years in your home.

[Your Name]

---

Template 21: Market Update (Quarterly)

Subject: [Season] [year] market update for [neighborhood/area]

Body: Hi [First Name],

Here is a quick look at your market this quarter:

Metric	Last Quarter	This Quarter	Change
Avg sale price	$[amount]	$[amount]	[+/-]%
Days on market	[number]	[number]	[+/-]
Homes sold	[number]	[number]	[+/-]
Inventory	[number]	[number]	[+/-]

What this means for you: [One sentence — your home value is trending up, it is a seller’s market, rates are creating opportunity, etc.]

Have questions about your home’s value or the market? I am always here.

[Your Name]

---

Template 22: Holiday/Seasonal Touch

Subject: [Season/holiday] home maintenance reminder

Body: Hi [First Name],

Quick seasonal reminder as [season] approaches — here are 3 things worth checking:

1. [Seasonal tip — change HVAC filter, clean gutters, test sump pump, check smoke detectors]
2. [Seasonal tip]
3. [Seasonal tip]

If you need a recommendation for a [handyman/HVAC tech/roofer/landscaper], I have a list of trusted pros in [area]. Just reply and I will send it over.

[Your Name]

Referral Request Templates

Template 23: Post-Closing Referral Ask (2 Weeks After)

Subject: Quick question

Body: Hi [First Name],

I hope you are enjoying [address]. I wanted to ask — do you know anyone else who is thinking about buying or selling? I have a few openings in my calendar this month and would love to help someone you know the same way I helped you.

If anyone comes to mind, just reply with their name and I will reach out. Or feel free to share my number: [phone].

Thank you for trusting me with your transaction.

[Your Name]

---

Template 24: Google Review Request

Subject: Would you share your experience?

Body: Hi [First Name],

I really enjoyed working with you on [address]. If you had a positive experience, would you be willing to leave a quick review on Google? It helps other buyers and sellers find an agent they can trust.

Here is the link: [Google review link]

It takes about 2 minutes. Even a sentence or two makes a difference.

Thank you — I appreciate it.

[Your Name]

---

Template 25: Sphere of Influence — Annual Check-In

Subject: Thinking of you — how is everything?

Body: Hi [First Name],

No sales pitch — just checking in. How are things going? How is the home treating you?

If you ever have real estate questions (or need a recommendation for a contractor, painter, or plumber in [area]), I am always happy to help.

Talk soon.

[Your Name]

How to Organize Templates in Your CRM

Template Category	CRM Feature to Use	Trigger
New lead responses	Auto-responder / instant reply	Lead comes in from website or portal
Follow-up sequences	Drip campaign / action plan	Lead does not respond within 24h
Listing presentation	Saved template	Manual send before/after appointment
Open house	Event-triggered automation	Open house registration or sign-in
Under contract	Transaction milestone triggers	Status change in CRM
Past client nurture	Long-term drip campaign	30/90/365 day post-closing triggers
Referral requests	One-time template	Manual send at 2 weeks and 6 months post-close

Next Steps

1. Copy the templates most relevant to your business into your CRM
2. Customize the merge fields ([First Name], [address], etc.) with your CRM’s syntax
3. Set up automated sequences for new leads and post-closing nurture
4. Read our drip campaign templates guide for full automated sequences
5. Review email marketing tools if you need a platform for sending
6. Check CRM options if you do not have a template-capable CRM yet