ShowingTime Review: Showing Management (2026)

ShowingTime is the most widely used showing management platform in US real estate. It handles showing requests, agent scheduling, seller notifications, buyer agent confirmations, and post-showing feedback collection. If you have ever scheduled a showing through your MLS, you have probably used ShowingTime — it is integrated with 250+ MLS systems and is the default showing tool for most agents.

In 2022, Zillow acquired ShowingTime for $500 million. The platform continues to operate as a standalone product, but the acquisition raised questions about data privacy, competitive fairness, and whether Zillow will use showing data to benefit its own Premier Agent program.

How ShowingTime Works

For Listing Agents

1. You set showing availability, restrictions (notice period, blackout times, pets, lock requirements), and seller notification preferences in ShowingTime
2. Buyer agents request showings through the MLS or ShowingTime app
3. ShowingTime sends the request to you and/or the seller for approval
4. Once confirmed, both agents receive calendar notifications
5. After the showing, ShowingTime sends an automated feedback request to the buyer’s agent

For Buyer Agents

1. Find a listing in the MLS, click “Schedule Showing” (powered by ShowingTime)
2. Select your preferred date and time
3. Receive instant or delayed confirmation depending on the listing agent’s settings
4. Get directions, lockbox codes, and showing instructions
5. Complete feedback after the showing (optional but tracked)

Features Breakdown

Key Features Explained

Automated Showing Feedback: After every showing, ShowingTime emails the buyer’s agent with a feedback form. Questions include price perception, condition rating, whether the buyer would consider an offer, and open-ended comments. For listing agents, this data is invaluable — it tells you whether the price is right, whether the home shows well, and what objections buyers have.

Seller Notifications: Sellers receive text or email alerts for every showing request. They can approve, deny, or suggest alternative times from their phone. This keeps sellers informed without requiring constant phone calls between you and the seller.

Tour Builder: For buyer agents showing 5-10 homes in a day, the tour builder routes showings geographically and schedules them back-to-back. It also sends all showing requests simultaneously, saving the 10-15 minutes per showing that manual scheduling requires.

Offer Management (ShowingTime+): Tracks offers received on a listing, manages deadlines, and provides a dashboard for comparing multiple offers. Useful during competitive markets with multiple-offer situations.

Pricing

ShowingTime pricing depends on your MLS. Many MLSs include basic ShowingTime as part of MLS dues — check with your MLS before paying separately.

The Zillow Acquisition: What It Means for Agents

Zillow acquired ShowingTime in 2022, and the implications are still unfolding.

Concern	Current Status
Will Zillow access my showing data?	Zillow states ShowingTime data is kept separate. However, Zillow’s privacy policy allows data sharing within the Zillow Group.
Will Zillow Premier Agents get preferential features?	No evidence of this yet. ShowingTime operates as a standalone product.
Will competitors be disadvantaged?	Some MLSs are exploring alternative showing platforms as a precaution.
Is my data safe?	ShowingTime’s data handling has not changed post-acquisition. But the ownership change means your showing data (who is looking at what, how often, at what price) is now owned by a company that also sells advertising to your competitors.

Practical advice: Use ShowingTime if your MLS provides it — the functionality is unmatched. But be aware that your showing data flows to a Zillow-owned company. If data privacy is a top concern, ask your MLS about alternative showing tools.

ShowingTime Alternatives

BrokerBay is the strongest alternative, particularly for agents or brokerages concerned about the Zillow ownership. It offers similar features with growing MLS coverage, though it is not yet available in all markets.

Maximizing ShowingTime for Listings

Set Up Properly

Setting	Recommended Configuration	Why
Showing availability	All days, 9 AM - 7 PM	Maximum showing volume
Notice period	1-2 hours	Quick turnaround wins buyers
Confirmation method	Auto-confirm with listing agent notification	Removes scheduling friction
Feedback auto-request	Enabled, sent 2 hours after showing	Higher response rate
Lockbox info	Include code/location in confirmation	Buyers’ agents arrive ready

Use Feedback Data to Adjust

Review showing feedback weekly. Look for patterns:

Feedback Pattern	What It Tells You	Action
”Price too high” from 3+ agents	Overpriced	Price reduction discussion with seller
”Loved the home, just didn’t love the [room]“	Staging issue	Restage or address the specific room
”Great home, but [neighborhood concern]“	Location issue	Highlight offsetting positives in description
Low showing volume despite views	Photo/description issue	Update photos, rewrite MLS description
High showings, zero offers	Price or condition gap	CMA update + condition assessment

The Bottom Line

ShowingTime works because it is everywhere. The MLS integration means you do not need to convince buyer agents to download a new app or learn a new system — they already know ShowingTime. The feedback collection alone justifies the premium subscription for listing agents who take 5+ listings per year.

The Zillow acquisition is a real concern for data-sensitive agents, but no competitor matches ShowingTime’s coverage. Use it, leverage the feedback data, and monitor the competitive landscape for alternatives like BrokerBay as they grow.

Related Resources

• Open House Ideas: Planning, Follow-Up, and AI Marketing — beyond showings
• Best AI CRM for Real Estate Agents (2026) — CRM integration with showing tools
• Real Estate Listing Presentation Guide — present your showing strategy
• AI Transaction Coordinator Tools — manage the full transaction workflow